We are Geniusin Ltd, a technology based market research company. We were founded by the team who pioneered the first Customer Counting and Tracking tools to hit the retail industry in 1996.
Prior to launching Geniusin, the founders developed a business, SPSL, counting and tracking over 1 billion customers a year, providing valuable customer insight and analytics that allowed our clients to prosper even during the harshest retail environment for years.
During this time, the team at Geniusin worked with some of the World’s biggest brands and retailers to create new footfall counting technology, analytical tools and reporting systems not previously seen within the retail industry. SPSL was acquired by Synovate in Dec 2007, now part of IPSOS Mori.
Having seen the impact that such technology could have on performance improvements and incremental rises in profitability the team set to work and launched Geniusin Ltd to exploit advanced technology data capture tools and associated analytics within the Hospitality and Retail environments.
The first technology from this work is getWaiter! a waiter calling and feedback app with “customer service tracking” at it’s very heart. Moving forward from traditional mystery shopper and mystery guests this tool not only empowers the customer, in fact 100’s per month per venue, but more importantly transforms everyone of them into a customer service tracker that gives the business a true and live barometer of customer service, which is indicative of future sales.